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Baba Ramdev, Patanjali and the art of content marketing

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There are businessmen, there are entrepreneurs and then there are people who leave you thinking, “What just happened!”. It is an FMCG empire that was not in the competition analysis powerpoints of the big players even a couple of years back. Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores […]

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